Senko on software, products, and startups.

Startups spent years chasing revenue growth. Now they're learning that profit is what actually keeps you alive and in control.

OpenAI has made a number of investment announcements and product launches in 2025. What do they mean for OpenAI's overall product strategy? A few thoughts.

An insightful essay on the need to treat AI as a regular technoloy, with all the challenges that entails, rather than an existential threat or a magical solution.

PMF marks the fundamental shift from searching for what works to scaling what works. Understanding this transition helps founders avoid common mistakes like scaling too early or staying in exploration mode too long.

AI coding tools won't replace developers, but they will massively reshape how software gets built. Learn how to use AI assistants effectively without sacrificing code quality or piling on technical debt.

In which I examine two approaches to AI adoption - one fake, and one real

Deep dive into best practices and common pitfalls when implementing agentic AI workflows in practice.

A practical look at how companies actually implement Open Source, from licensing pitfalls to business strategies that work (and those that don’t).

Like any technological transition, integrating AI into your product can be challenging, and requires having clear goals and strategy for adoption. What are you trying to achieve, and how will you know if you've succeeded? This article outlines a structured approach to AI integration.

Exploring the four major risks when starting a startup: technology, market, distribution and financial.

Advice is everywhere—offered with good intentions but often riddled with caveats and contradictions. The article discusses when advice is good, how to recognize good advice, how to give good advice and how to take it.

Differences between Kanban in car factories and Kanban in software development

High availability is not a free lunch, and the costs are sometimes higher than the benefits.

The post-pandemic return-to-office (RTO) mandates are still the subjects of intense debate about working in the office or remotely. Can there even be a solution that would satisfy both sides?

A whitepaper introducing the basic technical concepts and challenges of online video.

Best practices for finding a good open source component to use in your project.

What the Shellshock exploit can teach us about emergent behavior.